#55 - Tapping into the retail market with Logan Wait

In this episode, Jono sits down for a pre-sunrise yarn with Logan Wait.

Logan's family have been dairy farming in the Waikato for a century and a half, but this conversation is not so much focused on the family dairy farm...

Instead, Logan shares a brand new concept: Earth First Food.

Earth First Food creates the opportunity to buy high quality, direct-to-consumer meat products from farmers transitioning to regenerative agriculture. And in doing so support the local food system whilst investing in the health of our soil.

Tune in to hear Logan's story, from being asked to provide meat for a corporate event to developing this system. It changes the way we market meat as farmers, allowing for better story telling and giving consumers a way to build relationships with the farmers who supply them with meat.

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